![]() ![]() 25) will have the best deals for computers. ![]() 24) will be the best day to shop for TVs, while Saturday (Nov. The deepest discounts are expected to hit during Cyber Week, the best time to shop for bargain hunters. Other categories with notable discounts include sporting goods at 24% (vs. 34% in 2022), while electronics discounts are set to hit 30% (vs. Of the 18 categories tracked by Adobe, toys, electronics and apparel are expected to offer the biggest deals: discounts for toys are expected to peak at 35% off listed prices (vs. “Buy Now, Pay Later in particular has become increasingly mainstream and will make it easier for shoppers to hit the buy button, especially on mobile devices where over half of online spending will take place.”Īdobe anticipates discounts will hit record highs – up to 35% off listed prices – this holiday season, as retailers contend with an uncertain spending environment and consumers who continue to deal with rising costs in areas such as food and gas. “Despite an unpredictable economic environment, where consumers face several challenges including rising interest rates, we expect strong e-commerce growth this season on account of record discounts and flexible payment methods,” said Patrick Brown, vice president of growth marketing at Adobe. Driven by deep discounts, these big shopping days remain important anchor points for the season. Black Friday online sales are set to grow by 5.7% YoY to $9.6 billion, with Thanksgiving growing 5.5% YoY to $5.6 billion. Adobe expects Cyber Monday will remain the season’s and year’s biggest shopping day, driving a record $12 billion in spending, up 6.1% YoY. Additionally, shopping on mobile devices is expected to hit a major milestone, surpassing desktop and driving over half (51.2%) of all online spending this season.Ĭyber Week – the shopping period including Thanksgiving, Black Friday and Cyber Monday – is expected to drive $37.2 billion in online spending, up 5.4% YoY and representing 16.8% of the holiday season. $14.5 billion in 2022, up 16.9%), will drive spending this season as consumers look to stretch their budgets when making purchases. Never-before seen discounts, and the increased usage of the Buy Now, Pay Later (BNPL) flexible spending method, which is expected to drive $17 billion in online spending (vs. In the 2022 season, shoppers spent $211.7 billion online, and saw 3.5% YoY growth. 31), representing 4.8% growth year-over-year (YoY). online holiday sales to hit $221.8 billion this holiday shopping season (Nov. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.Īdobe expects U.S. retail sites, 100 million SKUs and 18 product categories. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. Based on Adobe Analytics data, the analysis provides the most comprehensive view into U.S. Today, Adobe (Nasdaq:ADBE) released its online shopping forecast for the 2023 holiday season, covering the period from Nov.
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